How the future of the internet, the future of web design and web development looks nobody knows for sure. But as with everything else in this fast paced world we have created, there is an importance in adaptability. We believe that in order to keep up you need to constantly evolve. We believe that improvement of skills and innovation is the basis for success. We believe that curiosity and openness is the basis for creativity. This is what we have build Rant Studio upon.
Our overall mission is to create unconventional graphic design and web solutions for companies in the startup period. By mainly working with startups our goal is to be know as an agency that produces innovative solutions for our clients, and helps create better conditions for danish entrepreneurs.
Our workflow is based on the mantra “user-first, content-first, mobile-first”, which is an important guideline to our general approach.
Client goals and user research is at the heart of everything we do. Through interviews and research we plan out every project to fit our clients needs. This is the first step in our approach. This allows us to map out the general conventions on the marked, and take a different route than normally used.
Design needs to be based on content. In the words of Jeffrey Zeldman: “Content precedes design. Design in the absence of content is not design, it's decoration.” This is why our second step is to generate an overall strategy and all content for the project. One of the tools we use for this is Priority Guides, that lets us plan out the usefulness and goal of each element in what we are building. By doing this we create solutions with high usability that meet our clients goals.
No matter how big a percentage is likely to use their mobile phones to view your website, designing for the smallest screen first is always a good idea. When it comes to design, it's easier to expand and add elements than shrinking and removing. But as with so many things, planning is essential.